(Cedar Rapids, Iowa, November 2025) - TrueNorth Companies, L.C. a closely held, privately held risk management and insurance brokerage firm headquartered in Cedar Rapids, Iowa, is thrilled to announce earning the No. 1 ranking in the Corridor Business Journal’s 2025 Coolest Places to Work list. The award ceremony took place on November 19, 2025, at Big Grove Brewery and Taproom in downtown Cedar Rapids, where honorees from across the seven-county Corridor region gathered to celebrate workplace excellence.
"We’re honored to be named ‘the Coolest of the Cool’ by the CBJ this year," said Jason Smith, TrueNorth CEO. "We'd like to thank our clients who afford us the opportunity to have meaningful work and pour into our colleagues and our One TrueNorth culture. As we look ahead, we remain focused on investing in our people and creating an environment where our colleagues can be exceptional and achieve their greatest potential."
The Coolest Places to Work program, coordinated by the Corridor Business Journal in partnership with The Skywalk Group, identifies and honors local companies that have created the most engaging and rewarding work environments. Rankings are determined exclusively by employee satisfaction surveys, making this accolade a true reflection of colleague experience and engagement. Over the years, TrueNorth has earned recognition on several other CBJ lists, such as Fastest Growing Companies, Best of the Corridor and Largest Privately Held.
This year marks a proud milestone for TrueNorth: nine appearances on the Coolest Places to Work list since 2014, including six consecutive years of recognition for our vibrant culture and commitment to colleague growth. As we embark on our 25th anniversary as a firm, we are humbled and energized to continue building on this legacy.
“Our colleagues are at the heart of TrueNorth,” Smith added. “Their feedback inspires us to keep evolving and reminds us that our greatest strengths lie in the relationships we build and the shared purpose we pursue together. Our people are TrueNorth’s greatest asset.”
Navigate to the resources section of our site to read more about this exciting new accolade.