As TrueNorth commemorates its 25th anniversary, our firm is also entering 2026 with a renewed focus on innovation, resilience and delivering value to our clients and shared communities.
That spirit aligns closely with the perspectives recently shared by business leaders across Eastern Iowa in a new feature from the Corridor Business Journal (CBJ).
The CBJ article compiles forecasts from executives across the region, including our own CEO, Jason Smith. In his section pertaining to insurance industry, Jason highlights key trends shaping the landscape this year, from continued stabilization in personal lines to new opportunities for employer–employee collaboration in the benefits space. He also underscores the importance of treating risk management as an ongoing discipline rather than a once‑a‑year decision point.
“Regardless of the marketplace, businesses must think about managing risk as a core competency rather than an annual purchasing decision.” — Jason Smith, CEO, TrueNorth Companies
These insights appear alongside predictions from regional leaders in manufacturing, finance, technology, marketing, transportation and more, offering a broad view of how local industries are preparing for both challenges and opportunities in the year ahead.
To read the article in full and hear from other respected leaders throughout the Corridor, we invite you to visit the Corridor Business Journal.