TrueNorth Launches Community Practice

posted by TrueNorth Companies on Tuesday, April 16, 2024

​TrueNorth Launches Community Practice Focused on Corridor Region

(Cedar Rapids, Iowa, April 2024) - TrueNorth Companies, L.C., a closely and privately held risk management and insurance brokerage firm headquartered in Cedar Rapids, Iowa, is proud to announce the launch of a new Community Practice focused on deepening roots with businesses and individuals in the Cedar Rapids-Iowa City region, as a community leader, resource and broker of choice.

“With this dynamic team of leaders in place, our Community Practice will focus on intentionally engaging and serving businesses – both large and small – right here, in our greater region,” said Stu Haker, Executive Vice President of Risk Management. “We aim to provide regional businesses with the partnership and resources to overcome market challenges and adversity, explore what’s possible and ultimately achieve new heights.”

“Today’s business leaders face the daunting task of balancing financial goals and aspirations against the cost of supporting a healthy and productive workforce,” said Kyle Mertz, Executive Vice President of Benefits. “TrueNorth’s Community Practice provides businesses and individuals with a true connection to all our integrated solutions and advisors, including those with expertise in benefits planning, workforce solutions and more.”

The Community Practice Team includes:


Chad Smeby

Community Practice Leader

We welcome Chad to TrueNorth as Practice Leader, bringing nearly 25 years of progressive insurance and leadership experience to our team.



Nikki Wilcox

Strategic Development Consultant

We welcome Nikki to TrueNorth as a Strategic Development Consultant, as she shares a deep connection and passion for our greater community, along with nearly 15 years of communication and leadership experience.



Abby Scheitlin

Strategic Development Consultant

Abby began her journey with TrueNorth in June 2022 as a Benefits Consultant. Energized by building relationships and community involvement, Abby recently transitioned to our Community Practice, rounding out our new team.



“On our quest to positively impact millions of lives, we approach the next five years with clarity, confidence and curiosity to explore what’s possible,” said Jason Smith, CEO of TrueNorth. “The establishment of our Community Practice demonstrates commitment to our community’s future as a resource, industry leader and partner.”

The establishment of this Community Practice reflects TrueNorth’s values, entrepreneurial spirit and commitment to being a connector and resource for our growing regional business community for years to come.



TrueNorth® Companies, L.C. is a risk management and insurance brokerage firm focused on creating value for our clients, colleagues and communities. The organization is designed to maintain its closely held and privately held business model supported by an organic growth and internal perpetuation strategy. TrueNorth is headquartered in the Midwest with offices in Iowa, Illinois and Colorado and colleagues located in over 20 states across the nation. Learn more at


Media Contact:
Mallory Mohwinkle 
(319) 739-1357